Photo credit to Tafari Robertson
OBJECTIVE
The Pan-African Action Committee (or PAAC) is a student-led organization at Texas State University. It seeks to expand on the cultural resources on campus and support students of color from the black diaspora.
IDENTITY | PRINT MEDIA | EXPANDED SYSTEMS
SOLUTION
As a student-led organization, PAAC needs a clear brand voice that feels inviting across the diaspora and engaging to students.
PROBLEM
Texas State University has roughly 4% black faculty and staff and many black students on the campus lack access to resources that speak to them.
Photo credit to Tafari Robertson
LETTERHEAD SYSTEM
A letterhead system was designed in order to make it easier for the organization to apply for grants.
T-SHIRTS
Volunteers and members of the organization will be given shirts during events.
