DP/DV/Creative Director: Ahyana Riley | Photographer/Videographer/Post Production: Alex Garcia | Models: Denise Marrufo Cruz, Brittany Robinson, Michael Royal, Don Thomas
OVERVIEW
Cair is a brand that connects those who struggle to control and strengthen their hair with stylists in their area. By allowing its users to adjust their search to their specific needs, it puts the users and stylists first.
CONCEPT | IDENTITY | UX/UI | EXPANDED SYSTEMS | SOCIAL MEDIA
OBJECTIVE
Plenty of people within the natural hair community struggle to maintain control of their curls and various hair textures. Along with this, living in predominantly white cities, it can be difficult to find hair stylists that know how to manage your specific hair type.
SOLUTION
The app will provide stylists with ease of revenue and clients with ample resources to maintain simple and easy styling assistance.
INTERVIEW + USER JOURNEY
In order to further my understanding of what all goes into natural hair care and styling, I reached out to two working stylists that have built their own clientelle and an average joe who has expressed an interest in managing his hair on his own.
LOGO ITERATIONS
FINAL OUTCOME
The coil form was chosen in order to encourage the primary audience to embrace their natural hair textures.
Sign Up
Take our questionnaire
Check the stylist’s prices and availability in their profile before booking your appointment.
PRODUCT DESIGN
The brand would be able to offer its own line of shampoo, conditioner, curling cream, etc. All of which would be up for purchase through the app or online.
SOCIAL MEDIA + PHOTO STYLE
The style is meant to feel cool, relaxed, and somewhat nostalgic.
